The switch to the new PokerStars Sports product comes as part of The Stars Group’s strategy to bring several key gambling products under its flagship PokerStars brand. The suite of products would include online poker, online sports betting and online casino.
The recent Q1 revenue report release by online casino and Poker operator The Stars Group cements even further the notion that the time to capitalise on a diversified product offering is right now. The Canadian online entertainment colossus has announced a crazy 27% year-on-year increase in revenue for the three-month period leading up to the end of March 2020.
The deal with The Stars Group could be one of the biggest it has signed, however. The Stars Group is behind the PokerStars brand, the largest poker site in the world. In recent years the group has upped its efforts in the sports betting and casino sector with a view to becoming just as big there as it is in poker. High 5 Games is on course to.
The second quarter shows little signs of slowing, with Stars Group reporting “increased activity in online poker and casino into the second quarter of 2020, with consolidated average daily revenues in the first two weeks of the quarter approximately 33% higher as compared to the first quarter of 2020.” International Revenue Up 75%. This provided an additional 75% boost to international.
The agreement grants The Stars Group an option to operate and brand real-money online sports betting, poker and casino in New York on a first skin basis, subject to license availability, state law.
The Stars Group has publicly announced that it has completed its acquisition of Sky Betting and Gaming (SBG). The deal press release is available here; The deal makes The Stars Group the largest publicly quoted online gaming company in the world. Rafi Ashkenazi, The Stars Group chief executive, was clearly triumphant in the announcement: “This transaction creates the world’s largest.
The Stars Group expands US strategy with Eldorado Resorts agreement.
The Stars Group is the ultimate owner of industry leading gaming brands including PokerStars, PokerStars Casino, PokerStars Sports, FOX Bet, Full Tilt, PokerStars Championship, PokerStars Festival and MEGASTACK.